Free for up to 2 users

The simple CRM your team and your AI agents share.

Companies, contacts, calls, tasks and pipeline in one fast, uncluttered app. Connect Claude, Gemini or Copilot and let your agent update the CRM for you, with the same permissions as you.

Start free Try the demo See pricing

Free forever for up to 2 users. No card needed.

Everything a small sales team needs. Nothing it doesn't.

SmartContact is the successor to First Contact CRM, rebuilt from scratch for today: fast, mobile-friendly and open.

Companies and contacts, kept apart

Blue for companies, purple for people, the way First Contact users remember it. Every call, note, email, meeting and file sits on one timeline.

Call outcomes and reminders

Log a call in two clicks and set the follow-up. Reminders pop up on screen, in the bell and by email, so nothing slips. Type @ to bring a teammate in.

A pipeline you will actually use

Drag leads through your own stages on a simple board. Run separate pipelines for different products or teams, and save the views you use every day.

Deals and forecasts

Track opportunities with a value, a close date and a win probability. See open pipeline, weighted forecast and what closes this month at a glance.

Meetings and calendar invites

Book meetings on any company or deal, invite colleagues and contacts, and send calendar invites. Outlook and Google Calendar sync is coming soon on Standard.

Reports that answer real questions

Sales performance by person, revenue by month, forecast by close date, lead sources and your deal funnel. On Standard, build your own reports: group, filter and chart anything, and export to CSV.

Know which marketing pays

On Standard, track every campaign's spend, the leads and deals it brings in, and its ROI, with first-touch, last-touch or shared attribution. Web form leads are credited to the right campaign from the page's link.

Leads and emails straight in

Web-to-lead forms for your website: each enquiry lands as a new lead with the person attached. BCC or forward your emails to log them on the right contact. Leads from social, WhatsApp and SMS are coming soon on Standard.

Your fields, your data

Add custom fields to companies, contacts and deals. Import from CSV, find and merge duplicates, attach files to records, and export everything whenever you like.

Private and accountable

UK-hosted, with GDPR tools built in: export or erase a person's data in one click. Roles decide who can see and change what, and the audit log records every change, by people and by AI agents.

Open API

Every feature is in the public REST API, documented with OpenAPI. Build private integrations for your own workspace with an API key, free on every plan.

Easy on the eyes

Light and dark modes, high-contrast and colour-blind-safe themes, larger text and reduced motion, all in your own settings. Works on phone, tablet and desktop.

Bring your own AI agent

SmartContact runs a remote MCP server, so the assistant you already use can work in your CRM. Ask it to log a call, find everyone you haven't spoken to in 30 days, or prepare tomorrow's follow-ups.

  • Works with Claude, Gemini, Copilot and any MCP client
  • Your agent gets exactly your permissions, nothing more
  • Every change it makes is in the audit log
  • Sign in from your AI assistant, or give an agent its own API key (read only or read & write)
https://app.smartcontact.online/mcp

> "Log a call with Jane at Acme:
   interested, chase on Friday."

✓ Call logged on Acme Ltd
✓ Task "Chase Jane" due Fri

See it in action

Real screens from SmartContact, with made-up data.

A company record: stage path, company details, a timeline of calls and notes including one written by Claude, and the contact, deal and meeting alongside.
Every company on one page: stage, contacts, deals, meetings and a timeline of every call, note and change, including what your AI agent did.
The home page: counts of companies, leads and accounts, and today's call-backs and tasks.
Your day at a glance: call-backs and tasks, overdue first.
The deals board: open pipeline, weighted forecast and deals in Qualification, Proposal and Negotiation columns.
Deals board with open pipeline and weighted forecast.
The Marketing ROI report: spend, leads, revenue won and return on spend, with each campaign's cost per lead, pipeline, revenue, CAC, ROI and ROAS.
Marketing ROI: what each campaign cost and what it brought in (Standard).
A campaign page: spend against budget, the leads and deals it brought in, and touchpoints such as ad clicks and event attendance.
Every campaign's spend, leads, deals and touchpoints in one place (Standard).

Simple pricing

Basic

£0 forever

  • Up to 2 users
  • Up to 500 companies
  • Contacts, calls, tasks, pipeline and deals
  • Sales reports and saved views
  • Web-to-lead forms and email logging
  • 1 GB of file storage
  • API and AI agent access (MCP)

Standard

£10 per user / month

  • Unlimited users and companies
  • 10 GB of file storage + 2 GB per user
  • Marketing campaigns, ROI and attribution
  • Report builder
  • Outlook and Google Calendar sync (coming soon)
  • Leads and conversations from social, WhatsApp and SMS (coming soon)*
  • 2 months free when paid annually

Prices exclude VAT, which is added at 20% for UK customers (VAT number GB 487 7549 21). *When it launches, SMS and WhatsApp messages will be paid from pre-paid usage credits. Hit a Basic plan limit and your data stays yours: you can still view and export everything.

Build on SmartContact

Every feature is in the public REST API, with an OpenAPI description at /v1/openapi.json. Create API keys for your own integrations on any plan. A plugin marketplace for developers is planned: register your interest and we'll keep you posted.

Read the API docs Register developer interest

Questions people ask

What is SmartContact CRM?

SmartContact is a simple CRM for small sales teams: companies, contacts, calls, tasks, pipeline, deals and reports in one fast web app. It is the successor to First Contact CRM, and AI agents such as Claude, Gemini and Copilot can work in it through MCP.

How much does SmartContact cost?

The Basic plan is free for up to 2 users and 500 companies. Standard is £10 per user per month, or £100 per user per year, with unlimited users and companies. Prices exclude VAT.

Can my AI agent use SmartContact?

Yes. SmartContact runs a remote MCP server at https://app.smartcontact.online/mcp. Add it to Claude or any MCP client and sign in, or give your agent its own API key, read only or read & write. It works with your permissions, can never delete records, and every change it makes is in the audit log.

Where is my data stored?

Your CRM data is hosted in London, UK. Files you attach to records are stored in the EU. SmartContact is run by OHF Consulting Ltd, a company registered in England and Wales.

Can I import my existing contacts?

Yes. Import companies and contacts from a CSV file exported from a spreadsheet or another CRM, then use the duplicate finder to merge any repeats.

What does the Standard plan add?

Unlimited users and companies, more file storage, marketing campaigns with ROI and attribution, and the report builder. Outlook and Google Calendar sync and leads from social, WhatsApp and SMS are coming soon on Standard.

Can I get my data out again?

Yes, at any time and on every plan: export any list to CSV, or download a full export of your workspace.

Start free today

Basic is free for up to 2 users and 500 companies. No card needed.

Create your free account

Talk to us

Want a demo, or have a question? Send us a message and we'll get back to you.