Features · On the Standard plan

Marketing campaigns and ROI tracking

Find out which marketing actually brings in customers, not just clicks. Campaigns connect your spend to the leads and deals that came from it.

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The Marketing ROI report: spend, leads, revenue won and return on spend, with each campaign's cost per lead, pipeline, revenue, CAC, ROI and ROAS. — Marketing ROI: what each campaign cost and what it brought in.

What you get

Campaigns and spend

Record each campaign and what you spent on it, month by month.

Leads credited automatically

Web form leads are credited to the right campaign from the page's link (UTM tags).

Choose your attribution

First-touch, last-touch or shared (linear) attribution across every touchpoint.

ROI you can trust

See cost per lead, won revenue and return on spend per campaign.

Set it up

Create a campaign and add its spend.
Tag your ad and email links with the campaign's UTM tags.
Check Marketing ROI to see which campaigns pay.

Questions

Which plan includes Marketing ROI?

Standard.

Do I need Google Analytics?

No. Attribution comes from the leads and deals in SmartContact.

Pricing

Basic is free for up to 2 users and 500 companies. Standard is £10 per user per month (or £100 per user per year) with unlimited users and companies. Your first workspace gets Standard free for 30 days, no card needed. Prices exclude VAT.

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